“Rooting for the Villain”
Crooks & Castles promotes a dark image, both in its designs and philosophy.The mission statement posted on its official site explains that the brand is inspired by growing up in Los Angeles, living a “villainous lifestyle,” and rooting for villains in movies and comics. Crooks & Castles’ designs reflect themes of violence and street hustling, emblazoned with depictions of gold chains, nude women, snakes and bandits, and slogans such as “Ain’t No Such Thing as Halfway Crooks.”
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