In store super soon we got the highly anticipated Primitive X Grizzly X Diamond Supply Co. This features a classic Primitive design with the trade mark “Diamond Blue” colour with the little diamond hit. Never to forget the classic Grizzly logo dead centre. All round a must have in the closet. The promo video features P-Rod and the Primitive, diamond and Grizzly crew. Good little promo video so check it out while you wait for it to drop in store….WATCH THIS SPACE
“Since the owners of all three of these companies are longtime friends, this collab came together in the most natural way. Not to mention, the artwork for this project was just begging to be done. Some things are just meant to be!As you probably know, most skateboarders are very passionate & sentimental. We love to do things like create skate videos that can be looked back on for generations to come. Each vid serves as a time capsule, documenting fragments of our lives. Born into this skate world, we see apparel as an extension of documentation. This capsule represents our combined present day creative efforts. We’re not just making clothes here.. We’re making memories & keepsakes!” – Primitive Shoes
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