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Collection: AM EYEWEAR – brand profile

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‘At First Sight’

It’s a deep desire – a constant craving that leaves you yearning to know more. What lies behind that alluring mask? Appearing so sleek and refined yet equally bold and daring. The feeling is insatiable; you’re drawn in, drawn closer. It’s an instant attraction, a captivating ‘First Impression’…

Those sharp clean lines, intricate metal detailing and appealing gloss-finishes come together to make the latest collection from AM Eyewear their most lusted after to date. Dark and daring, these statement sunglasses produce an unforgettable ‘First Impression’ and a glimpse of the future that make them impossible to resist.
The colour palette is equally as seductive. Black, ale, pearl and tortoiseshell tones have been carefully considered and selected to ensure the wearer appears effortlessly and enviously constructed.
With the power to cause a scene, it’s not all about appearance and surface details as AM Eyewear’s manufacturing process is just as reliable. The frames are hand-made using the best Italian acetates complete with scratch resistant lenses and French spring-loaded hinges, eliminating dreaded stretched frames.
You know you want to go ahead and get the reaction you deserve with ‘First Impressions’, the fearless and forward new collection from AM Eyewear.
Available from September 2009 at leading fashion boutiques and optometrists across the country or online at www.ameyewear.com <http://www.ameyewear.com/>

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